Programme Overview
The Digital Media Technology programme is designed to equip students with the technical skills and creative expertise required to excel in the digital media industry. This comprehensive programme covers various disciplines, including web development, game design, animation, digital marketing, multimedia production, and interactive media. Students engage in hands-on learning through state-of-the-art labs and industry-standard software, mastering front-end and back-end web development, game engines like Unity and Unreal, and advanced animation techniques. The curriculum also includes digital marketing strategies, content creation, and analytics, preparing students to reach and engage audiences online effectively. Emphasising project-based learning and industry collaborations, the programme ensures graduates are ready to tackle real-world challenges and innovate in the rapidly evolving digital media landscape.
